The prices are so high that brand sales are decreasing exponentially in India. Apple TV Competition. Apple SWOT analysis or SWOT analysis of Apple provides an insight into the strategic actions undertaken by the company to optimize its growth based on the strength and opportunities. Computer hardware (iMac, iMac Pro, MacBook, MacBook Pro, MacBook Air), Worldwide - 509 retail stores in 25 countries (271 stores in the U.S. 238 stores in other 24 countries) and online stores in over 100 countries, 260.174 billion (2019) 2% decrease over 265.595 billion (2018), 55.256 billion (2019) 7.2% decrease over 59.531 billion (2018). Moreover, another important strength of the company is its advanced and attractive advertising and marketing abilities. Global Apple iPhone sales from 3rd quarter 2007 to 4th quarter 2018 (in million units). Form 10-K for the Fiscal Year Ended June 30, 2019. Reasons for the fall might include the fact that when one has already purchased a phone or a tablet, he or she might not feel the need to buy that again when the older one is fully functional already. Powerful brand supported by strong advertising and marketing capabilities. In other words, it creates a competitive advantage no other company can match. Customers praise the company’s products for their innovation, design, ease-of-use, reliability and the status they convey. It has outstanding great numbers in financials and markets. These opportunities also help in the strategic planning of the company by highlighting the areas it can potentially take advantage of to enable economic growth. Apple’s brand is the world’s most valuable and recognizable brand. If you want to find out more about the SWOT of Apple, you’re in the right place. It also attempts to examine the potential opportunities that may come along its way and the threats it should keep close eyes on. Customers who purchased a … Worldwide Spending on Augmented and Virtual Reality Expected to Reach $18.8 Billion in 2020. This is a detailed SWOT analysis of Apple Inc. The recent events have significantly affected and disrupted its operations. Available at: https://www.statista.com/, Christensen, N. at Kitco (2019). iWatch or Apple Watch is a line of smartwatches developed, designed, and marketed by Apple Inc. Apple AR headset rumors: Apple may release headset in 2022, glasses by 2023. Smartphone Brand Loyalty Statistics (2019). This aspect increases sales, and thereby the profits also increase. For over 30 years, Apple has been significantly relying on an external advertising agency TBWA/Chiat/Day help for launching its marketing and advertising campaigns. Apple Inc.’s ability to design and develop its own hardware, software, applications and services allows the company to introduce unique, innovative and easy-to-use products and solutions for its customers. Swot Analysis Apple is a multinational company that is jointly owned by Vanguard Group and BlackRock, both being institutional investors. Augmented Reality and Virtual Reality Market by Offering, Device Type, Application, and Geography - Global Forecast to 2023. Why iPhone X Isn't The Answer To Apple's China Problem. Microsoft Corporation (2019). The major key weaknesses include lack of distribution channels in the … Available at: https://www.macworld.com/, Wollerton, M. at Cnet (2019). As of 2019, the company had more than 500 retail stores globally. It examines the world’s top brands in many industries and how loyal customers are to these brands. The company held this position for over 5 years. They are treating their workers unfairly; they … Retail stores.Apple's retail stores ensure high quality customer experience; provide direct contact with knowledgeable staff and increases brand awareness. The company has internal as well as external advantages and strengths. Available at: https://www.forbes.com/, Graham, M. at CNBC (2019). Imitation has been one of the biggest threats for recognized companies. Apple Strategic Analysis. Available at: https://www.bankmycell.com, Brand Keys (2019). One of its most targeted weaknesses is that it has extremely expensive products. Globalization has boosted the company’s profit margins as consumers can easily request and purchase Apple products that are more readily available. His interest and studies in strategic management turned into SM Insight project, the No.1 source on the subject online. It is a useful technique to map out the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Apple is facing in its current business environment. 2019 Winning Brands - Brand Keys Customer Loyalty Engagement Index. The reality of VR/AR growth. China’s smartphone market falls 14% in 2018, with just under 400 million units shipped. Strategic planners use a number of tools to audit their organisations. Even Switzerland’s GDP is lesser than Apple’s market cap in monetary terms. So, with the SWOT analysis of Apple, we can analyze the current situation of the Apple company and define what obstacles they’re facing today. It’s an American based company whose current CEO is Tim Cook since 2011. Figure 3. 2017 Winning Brands - Brand Keys Customer Loyalty Engagement Index. Offices, schools, and freelance places are all now more dependent on technology than they used to be, and this increased demand for technology does propel the supply to increase to meet the demand. For more information on how to do a SWOT analysis please refer to our article. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. This Apple SWOT analysis reveals how one of the most successful world’s companies used its competitive advantages to become the dominant player in the tech industry. Besides, Apple's stores are one of the most profitable.6. Apple products have innovative and distinct features for each of its range of products. It has become the largest technological giants of today (World Economic Forum). Supply Chain Disruption. SWOT Analysis Of Apple Inc. 877 Words | 4 Pages The company is known for its personal computers, laptops, iPads, iPods, iPhones, iTunes, and Apple TV devices. There are many large and well-positioned rivals in the industry, so a fierce competition requires constant innovation and taking advantage of the arising opportunities. The SWOT analysis of Apple detects all the main strengths, weakness, opportunities, and threats that helps the company more to scale up. Apple has built its business by selling and manufacturing computer hardware and software, but experienced significant growth and success by entering consumer electronics market with iPod, iPad and iPhone products. This enables the building of brand loyalty and confirms future customers. Form 10-K for the Fiscal Year Ended September 29, 2012. Its subsidiaries include Beats Electronics, Apple Store, NextVR, FileMaker, and many more. This has given rise to the concept of Apple universe whereby the customers are propelled to buy supportive products to enhance their products that are already in use. [1], Apple operates and sells its products in over 100 countries, but the U.S. China, the U.K. Canada and Australia are the most important markets. Apple’s ability to retain its customers and do it so well brings it a competitive advantage no rival can match. Available at: https://brandkeys.com/wp-content/uploads/, Samsung Electronics Co., Ltd.(2019). Available at: https://www.cnet.com/, Grand View Research (2019). SWOT Analysis for Apple Strengths Product leadership High quality products Easy-to-use products Superior product design Effective new product development process Ability to leap-frog competitor’s technology Highly innovative IT/software … Being a technological leader with a top brand equity, Apple swot analysis results tells us that apple keeps a hefty margin for itself to invest in R&D and brand building. The World's Most Valuable Brands. These competitors might provide the same product with more or less the same features. SWOT stands for strengths, weaknesses, opportunities, and threats. Apple’s product ecosystem is comprised of: Apple’s ecosystem is the result of the company’s ability to design a wide variety of integrated proprietary hardware, software, applications and services. Ovidijus is the founder of SM Insight and the lead writer since 2013. © 2013-2020 SM Insight. Retention Rates in The Smartphone industry. Apple’s brand recognition is maintained via media giants and technology companies such as Forbes that acknowledges that the company is worth about 205.5 Billion US Dollars. The fear of having their software or any aspect of the technology stolen is big enough to take measures to cover for it. Available at: https://brandkeys.com/wp-content/uploads/, Brand Keys (2014). Brand Keys, a consultancy agency, issues a “Customer Loyalty Engagement Index” study each year. Globalization is the process whereby a company gains international scale and influence and expands its operational procedures. Wearable Devices Market worth $62.82 billion by 2025- Exclusive Report by Meticulous Research. Furthermore, its pricing strategy is such that the price does not break in the market and you will always find Apple selling at the same price in various retail stores. Apple’s retention rates in the smartphone market are the highest among its major rivals. Though Apple Inc. has some great success stories. Brand value is closely related to its recognition, meaning that Apple is also one of the world’s most recognizable brands. It was first released in the year 2015. Apple Inc. has already reached its sky limit with its efficacious SWOT analysis and they have left the biggest landmark on the industry with its winning strategy. The main company’s product is iPhone, which runs on Apple’s iOS operating system and accounts for 54.7% of the total company’s revenue. Since its logo has become a status symbol; the company is alleged to charge the “Apple Tax” for its branding. [7], Figure 2. One of the most loyal customer base in every major product market where the company operates. Apple is highly dependent on China for its manufacturing and supply chain. Available at: http://files.shareholder.com/, Wang, Y (2017). One of the important areas of the threat the company faces is the potential market for phones and tablets might be on the fall as evidence show that the smartphone demand has fallen by 3%. Apple Swot and Pestle Analysis. It attempts to examine how Apple Inc. has been utilising its strengths and addressing its weaknesses. Another one of its strengths is that the company is self-sufficient in developing its own hardware, software, services, and all other applications. Apple is a multinational company that is jointly owned by Vanguard Group and BlackRock, both being institutional investors. Apple’s excellence in creating spectacular marketing campaigns, its superior advertising capabilities, premium quality products and ability to deliver an excellent customer experience has allowed the company to build the most powerful brand in the world. From 2014 to 2017, Apple also had the most loyal customer base in the smartphone and laptop markets as revealed by the same customer loyalty engagement study each year. How About Getting a Winning SWOT Analysis with Professional Help? Available at: https://www.canalys.com/, Apple, Inc. (2012). This is a Swot analysis of Apple for 2020. Apple SWOT Analysis. [6] These campaigns resulted in two very well-known advertisements – ‘1984’ and ‘Think Different’ and helped Apple to create an iconic brand image. The company has made a strong return in the recent years. Apple competes primarily on price, product and service features, quality and reliability, design innovation, a strong third-party software and accessories ecosystem. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. Pestle is an acronym for political, economic, social, technological, legal, and environmental factors or forces that guide planning and decision … Unique, innovative and easy-to-use products and services that integrate seamlessly into one Apple ecosystem are the reasons why customers buy Apple’s premium products and enjoy using them. On the positive … Additionally, another threat present for Apple Inc. may be the emergence of new companies that offer the same products. The exclusivity of the Apple products faces criticism by customers that complain that not only are their products expensive but are compatible only with other Apple products. [1] In 2019, the company introduced three new iPhones: iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max. This entails the increased use of Apple computers, iPhones, Keyboards, and the accessories attached in furthering the increased use of technology. Its reputation is maintained by quality advertisements such as “1984” and “Think Different” that guarantee superior marketing skills, promising to attract new customers by using advertisements as psychological tools. All rights reserved. SWOT analysis is a strategic planning tool that can be used by Apple managers to do a situational analysis of the company . Worldwide Wearables Market to Top 300 Million Units in 2019 and Nearly 500 Million Units in 2023, Says IDC. Customer loyalty is a key to every technology company’s success. Available at: https://microsoft. The World’s 50 Most Innovative Companies 2018.Available at: https://www.fastcompany.com/, Forbes (2020). [6] This should result in lower costs and ever stronger marketing and advertising capabilities. Read out this article, to get an understanding of where Apple stands. Apple brand is valued at $76.5 billion and was the second most valuable brand in the world in 2012. It started off its business from the decade of 1970 that has been involved in the designing, manufacturing and offering its consumers with a wide range of … However, there is no point in running a business if you don’t aim big. This is why they continue to buy and use Apple’s products even when there are better or cheaper options available in the market. Available at: https://www.idc.com/, Identity Theft Resource Center (2019). The SWOT analysis can also be used on a product to understand what areas should be updated or changed in order to improve the product (Wrote, nd).
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